Section A – Warranty Policy Manual
A.6 FORD/LINCOLN PROGRAM POLICIES
A.6.3 Customer Loyalty Programs
A.6.3.1 Overview
The FCSD Customer Loyalty Program empowers Dealerships to increase customer satisfaction and drive brand retention and loyalty by allowing repair and alternative transportation support to customers whose vehicles require service at a franchised Dealership. Each of these programs is designed to match the needs of various customers depending on their situation and vehicle. For more information on CLP, refer to 4.4 CUSTOMER LOYALTY PROGRAMS.
Our customers value their time; therefore, decisions to provide Ford Motor Company customers with assistance under a Customer Loyalty Program should be made proactively and quickly. The Customer Loyalty Programs are designed to provide Franchise Dealers with authority and accountability in the decision-making process to drive customer satisfaction and loyalty with repair assistance beyond the applicable warranty, FSA, or ESP coverage periods.