SECTION 4 – FORD/LINCOLN PROGRAM POLICIES
4.4 CUSTOMER LOYALTY PROGRAMS
4.4.1 Ford Customer Loyalty Program
Ford Dealers are allocated a periodic budget that allows them to make immediate, customer-driven decisions regarding after-warranty repairs and other satisfaction efforts. The purpose of the Ford Customer Loyalty Program is to improve customer retention during a key time in the purchase cycle – after the warranty has expired. Refer to FMCDealer.com. for latest communication regarding Customer Loyalty Program policy and guidelines.